hi! I’m Heli, a customer-focused design and marketing professional with a background in fashion, retail, journalism, and entrepreneurship in Ireland. I combine a future-oriented and responsible design mindset with a practical, strategic approach. My conventional design and marketing expertise, paired with unconventional experience in technology, strategy and emerging tools, supports my aim to create meaningful, long-term impact for both people and the planet. My work is goal-driven and collaborative, backed by strong skills in end-to-end design, multi-channel marketing, content production and performance metrics. I also work with 3D and AR concepts, as well as essential project-management tools.
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