The summer evening's picnic

by Heli MG in


Admitted being a little bit sunstroke over the past couple of weeks in my little Northern corner of the world has resulted in some crazy ideas both for the new Heli MG Eco Faux Furs pieces and the marketing of the existing ones - a different way. Here's a short of 1.30 minutes for a guide to the Finnish way of relaxing in the summer evening. Consider it to be the more sophisticated way. Hope you're having some fun while watching!


The story of the Swan Cape

by Heli MG in ,


Video footage: Mr. G, edit: Heli MG

The swan cape, one of the Heli MG archive pieces that is available to borrow for your special moments exclusively in the clothing/fashion library Vaatepuu Helsinki branch over this summer, was created in Ireland around the month of June some years back.

It's a limited-edition hand-crafted piece constructed of natural materials; pure, soft lambswool (the tuft), jute (base cloth) and silk (lining) and it took about 120 man-hours to put it together. Since the design was launched in the Showcase Ireland 2013 tradeshow in Dublin it's been admired and worn by many gorgeous Irish and Finnish ladies, such as former Finnish MP Leena Harkimo in the Kauppalehti Optio Gaala 2014 and the news anchor & commentator Aino Huilaja commenting the live broadcast of the British Royal Wedding on the Finnish mtv3 TV-channel today, to mention a couple. It's made-to-order and limited to 1 piece a year.      

In case you're wondering how the video above is connected to the cape: it was inspired by one of my countless trips to Finland and my old home town in the Savo region, during my Irish years. Summer on the way me and husband used to love the drive through the nearly nightless Finnish night, passing by the budding green birch forests and fields and stopping at the lake shore rest areas for swan-watching and a kuksa (cup) of Juhlamokka coffee poured boiling hot from a red Airam flask & pulla (buns). A couple of years ago we redid the same route, had a drone with us and managed to capture the gorgeous Swan couple in the still wilderness lake leisurely making their way to the sunset.

The noble bird being the national bird of Finland and playing a part in my dear memories not forgetting the fact that a swan is a lifetime companion to his partner he deserves to be honoured by a design to bring unique luxury and joy to its carriers for a lifetime.

 Photo: Absolute Studios Dublin, Model: Katie B/ Distinct Model Management Dublin

Photo: Absolute Studios Dublin, Model: Katie B/ Distinct Model Management Dublin