Admitted being a little bit sunstroke over the past couple of weeks in my little Northern corner of the world has resulted in some crazy ideas both for the new Heli MG Eco Faux Furs pieces and the marketing of the existing ones - a different way. Here's a short of 1.30 minutes for a guide to the Finnish way of relaxing in the summer evening. Consider it to be the more sophisticated way. Hope you're having some fun while watching!
Video footage: Mr. G, edit: Heli MG
The swan cape, one of the Heli MG archive pieces that is available to borrow for your special moments exclusively in the clothing/fashion library Vaatepuu Helsinki branch over this summer, was created in Ireland around the month of June some years back.
It's a limited-edition hand-crafted piece constructed of natural materials; pure, soft lambswool (the tuft), jute (base cloth) and silk (lining) and it took about 120 man-hours to put it together. Since the design was launched in the Showcase Ireland 2013 tradeshow in Dublin it's been admired and worn by many gorgeous Irish and Finnish ladies, such as former Finnish MP Leena Harkimo in the Kauppalehti Optio Gaala 2014 and the news anchor & commentator Aino Huilaja commenting the live broadcast of the British Royal Wedding on the Finnish mtv3 TV-channel today, to mention a couple. It's made-to-order and limited to 1 piece a year.
In case you're wondering how the video above is connected to the cape: it was inspired by one of my countless trips to Finland and my old home town in the Savo region, during my Irish years. Summer on the way me and husband used to love the drive through the nearly nightless Finnish night, passing by the budding green birch forests and fields and stopping at the lake shore rest areas for swan-watching and a kuksa (cup) of Juhlamokka coffee poured boiling hot from a red Airam flask & pulla (buns). A couple of years ago we redid the same route, had a drone with us and managed to capture the gorgeous Swan couple in the still wilderness lake leisurely making their way to the sunset.
The noble bird being the national bird of Finland and playing a part in my dear memories not forgetting the fact that a swan is a lifetime companion to his partner he deserves to be honoured by a design to bring unique luxury and joy to its carriers for a lifetime.
The idea behind Heli MG Eco Faux Fur Caps is, in addition to the 'fur' being animal and environment friendly, that they are made with as little amount of new or synthetic materials as possible.
I buy tweed or Merino-wool caps in immaculate condition from the charity shops. The hats are washed properly before proceeding to the making of new product and their lining and trimmings are carefully stripped.
Then I tuft them with traditional tightly twisted rya yarn which is 100% lambswool.
And for the last I re-build the lining with lightweight silk/cotton satin fabric and attach the trimmings and the care-label.
- How come?!
Well, in 2019 the very first Eco Faux Furs pieces i.e. the 'Black 'n Blue 2in1 Coat' & Boots will celebrate their 20th year in public. The year also marks as the 10th anniversary of the Heli MG brand. - They sure are some excuses for the celebrations!
Behind those mittens the nearly 2-year-long party is already starting including the launch of the new bag collection, trips to the Eco faux Furs history and the new collaborations, etc. To join please subscribe to the Eco Faux Furs newsletter here and/or follow me on Instagram.
I'm also calling all, the old and new Heli MG Eco Faux Fur fans for sharing images & stories of your favourite Eco Faux Fur pieces throughout the years with me. With your permission I'll feature them in my social medias along the next 2 years.
Video: Heli MG Audio: iMovie/ Buddy
During the summer time storage or simply not having that much space in your hall during the winter months when the clothes stand is packed with other chunky winter wraps the woollen tuft of the Eco Furs pieces included may get untidy. No reason for panic; it only takes a couple of minutes to fix it by following the instructions above.
Steam doesn't only make the woollen tuft easy to shape, it also freshens up the textiles by killing bacteria and removing smells. However, I want to highlight the fact that over-doing the steam or pressing the wool with iron/ steamer can destroy wool's elasticity resulting in non-airy tuft. So only bring the iron/ steamer to 2-3cm distance from the garment at closest. Only steam the tuft side of the garment.
- And keep your hands safe, steam is very hot!
Despite wool being warm even when damp it's good to let the garment dry through before wearing it especially in the temperatures below zero degrees Celsius. Also make sure you don't re-store it damp.