For more info on the style collage items please click the images.
The season's last Heli MG Face is awarded entrepreneur Soile-Maria Linnemäki who is the founder and owner of the 3-year-old, successful Finnish Fashion Library concept Vaatepuu, running stores in Järvenpää and Turku in Finland.
Vaatepuu is ladies' shared wardrobe consisting of over 1000 fashion & accessories pieces that the registered members can borrow, 2 items for 2 weeks at a time. The membership includes numerous attractive benefits such as the access to a great, all the time renewing selection of Finnish fashion without paying a fortune and panicking with the lack of storage space at home. The weekly browsing & trying-on sessions with the other members are fantastic social events - and being encouraged by the other ladies to wear something that can change one's life in a glance being worn in the right time in the right place, that a regular shopper wouldn't even lay her eyes on, that's really something - How often do we ladies go last-minute-shopping on our own and manage to find nothing!
Soile-Maria is also mother of 3 lively children. Pictured is her youngest, 6-months-old boy Toivo ('Hope'). So the practical wardrobe is a must and often times she 'picks to impress' from the Vaatepuu selection of 'borrowables'. Last Thursday, when I met her last in Järvenpää, was very spring-alike and her outfit for the morning was the woollen, pure silk-lined Eco Faux Furs Eagle-cape worn over a black jersey dress and seasoned with Kenkäpaja Pihka' s Housemartin inspired ear-rings (pictured) - you probably can guess the secret for her success!
The Heli MG Faces series will continue in September with brand new people. Feel free to drop me a message to firstname.lastname@example.org if you'd like your Heli MG look to be featured."
In March our Face is Helsinki Kallio area based Maisa J, pictured hanging out on the roofs of Kallio wearing her black pair of Heli MG headphones-earmuffs.
Maisa is a young musical talent with rich background in music. Her main instrument is her great voice. For that reason she naturally listens to the music lots and brings it along everywhere. Her playlists mainly consist of songs handpicked from the Finnish top charts and bands that are not that 'big' yet. Currently, though, the live recordings of the Coldplay songs take her fancy the most as they make her live again and again the band's sensational Copenhagen gig that she attended with 30 000 other fans last summer.
Maisa's style is a great match with her music; relaxed 'all-black' outfits with flawless haircut and raspberry toned lips. Occasionally she may colour her looks with a flowy skirt with bold patterns. She fell in love with her Eco Furs headphones-earmuffs because they make a fantastic addition to a young woman's wardrobe being not just headphones - they're also warm and look cool.
One can bump into Maisa & her earmuffs in the Finnish capital area. - Then keep your ears open, too, as if lucky you might also get a sample of her great voice!
The February Face is a Lahti (Finland) based arts and culture lover Mari N. Her wardrobe includes several Heli MG pieces that she's very fond of wearing at the numerous local and international concerts and dinner parties. Her latest entry in Heli MG was last week at the Sinfonia Lahti concert listening to Einojuhani Rautavaara's Fanfare (1978) re-made for the Lahti 2017 Nordic World Ski Championships. At the end of March she can be spotted wearing her newest Eco faux Furs piece, the bright red purse, in Amsterdam where she says she'll call in the Rijksmuseum, for sure, it being the home of her favourite Dutch painters Rembrandt, Frans Hals & Johannes Vermeer's work.
Apart from being a huge arts lover Mari loves the Eco Faux Furs - that represent arts pieces too - because they are hand-crafted with wool and other natural fibres. They are also statement pieces that one must be confident to carry right and this gorgeous lady absolutely loves showing off - doing it like a Royal!
Since I am the woman behind the brand but also a heavy-user of the Eco Faux Furs it makes sense the next Heli MG Face is the designer-maker herself!
January, the most arctic month in the Northern Hemisphere, is the best time to introduce on me my personal Eco faux Furs Top 2 i.e. the functional, cozy and quirky 2-or-more-in-1-coats that together have served my very versatile wardrobe needs for over a decade. - And quite guaranteed one can spot me in them at several international locations many years from now on too! At the moment the best chances for Heli MG spotting are if you're staying at or visiting the capital area of Finland and the surrounding towns.
My dearest and the most hard-working piece is the very first Eco Faux Furs coat (below; please read its full story of the coat here). Along the years this heavier-weight, in full knee-length 2-in-1 coat has proved to be comfortable and practical in the Finnish, Irish and English winter conditions. It adapts well to my one day behind the steering wheel and to another as a pedestrian and has saved for me a significant amount of time and money on my trips between the two countries I call home. - And the positive attention I get where ever I go in it is absolutely delightful!
My blood circulation is quite terrible and I'm very often feeling cold even indoors. My other favourite is the light-weight black and lilac Peacock patterned 6-in-1-coat which I've mostly worn as a sleeves-off-mini-dress (top image) at different events and parties held in the air-conditioned venues or outdoors. Depending on the country and the season I wear a minimalistic, short-sleeved, black merino wool or silk/ viscose mini-dress under it and finish the look with a simple clutch bag and a pair of high-heeled ankle-boots.
- This design, by the way, is also available to borrow & wear at the Fashion Library Vaatepuu in Helsinki. So you too can easily test its suitability for your daily looks, in your own way. When you do it please post an image to Instagram/ Twitter with #helimgecofurs - You may be the next Heli MG Face!